Writing, designing and developing good website content requires thought and planning. Deciding on the structure and navigation so there is a logical flow and...
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Author: Caroline
I undertook a wardrobe purge and got rid of three sackfuls of clothes. I shook my head when I saw the clothes stacked in...
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How to research your target audience and, who is your target audience? Are usually the first questions I ask any new and existing customer...
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It is the Easter vacation and the air is palpable with fear and panic, homes weigh heavy with anxiety all because of GCSE and A...
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A direct mail letter can work wonders for your brand and your profitability. Why not consider a mailpiece as part of your content marketing...
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Reactions to the various events and challenges that we face throughout our lives determine our character and makeup. How we react depends on our...
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Why is developing your brand in print and online important? What does the personality and tone of your website, sales, and marketing collateral have...
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Copywriting is the magic of creating words for advertisements, billboards, promotional material, brochures, websites, print collateral, the list is endless. Copywriters are salesmen they...
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At a recent networking event, I circulated the room and was stopped by a gentleman who introduced himself. I asked why he was here...
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Throughout life, we are constantly facing hurdles and a myriad of challenges that we have to overcome. These worries make us fret and stress...
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