In the current climate, SMEs should regularly update their small business website content.
And make it part of their ongoing marketing strategy.
It doesn’t mean an overhaul or complete redesign; it means that images, website content, blog posts and videos are up to date and making sure that things like:
- An out of date offer for Christmas that shows in July
- Images not loading properly
- Pages that return a 404 error page
- Https to ensure users that your website is secure
Since July 2018 Google chrome displays a not secure error on any website not using the https protocol.
Your small business website is your virtual shop window, and you want people to peer through and see what it is you do.
Updating your website content regularly, including your blog, product descriptions and service details as well as producing new content helps your website rankings.
By promoting your website on social media platforms encourages visitors to come to your website.
And, it is well worth the investment of your time.
First impressions do count.
When a potential customer lands on your website, you want them to stay around long enough to take action.
Why spend time updating your small business website?
You want to keep your visitors engaged and keep them coming back.
Your website persuades the customer that you’re the right company.
By making it an active resource site, you showcase your products in a favourable light.
Find more customers
We all want an active lead generation site and new customers, and a website is one of the first touchpoints alongside social media.
By maximising website content and keeping it up to date, secure and relevant helps customers find what they want, quickly.
Immediately you build trust and creditability by demonstrating that your business is proactive, and you also show insight creating authority in your space.
Google loves new content and updated content, it sends out its bots and follows the links on the web and collects content, when it comes to your website it saves the HTML version of a page in its extensive index which is updated every time the bot comes around your website, and this ultimately helps your SEO.
Posting new value-driven content shows your understanding of the customers’ problems and how you help others in your niche.
A regularly updated website improves its findability more content authored by you increases your website authority, and Google views this favourably by sending more visitors.
What this means is if you type into the search bar as an example: commercial plumber in Kent, Google will show your company website in the SERPs.
As your business grows and you invest time in writing great content, visitors will more likely feel compelled to get in contact with you.
But if you’ve neglected it and let’s be honest it’s easy to let it slip down on your to-do list, it gives the impression that maybe you don’t care or worse still that the business is short on cash.
While the latter might be true, you can have an affordable, yet simple website that won’t break the bank.
A website reflects your brand and identity and helps attract new clients; most of all, it establishes social proof.
A powerful marketing channel
A website in its own right is an inexpensive way to promote your company.
Digital marketing is a cost-effective way to market your brand, and your small business website is fundamental to your marketing efforts.
A well-maintained website with good quality content acts as the face of your small business.
Show off your products and services.
Your website is a reflection of your business. If it is slow to load and is challenging to navigate, customers won’t stay around long enough to find out just how good you are.
The buying decision process starts when the prospect begins the search for your product.
If you neglect your website, Google won’t offer your website in its SERPs.
Optimising your website to position your company as a leader in your industry dramatically increases your website being found by search engines.
Is the content relevant for your customer?
A clean and uncluttered website with easy navigation and well-written content helps your prospect understand your services.
If they can find things easily and it requires little thought and input, they are more likely to contact you.
Regular website updates both technical and content will ensure you get more leads via your website.
But it does take time, and there is always something that requires attention.
It sounds like hard work, and it is, but I can help.
At One Woman’s View, we keep your website up to date with new and revitalised content.
We provide insightful content that is SEO friendly.