Here’s the thing it’s a little after 8:15PM and I am breaking with convention. I’ve been posting articles for One Woman’s View and I have converted my beloved to the charms of twitter, facebook and linkedin.
Its been a gradual process updating my husband with the ingenues of social media and I’m getting use to the tongue in cheek comments like “when’s the next big deal going to happen” to the sarcasm of “don’t you have anything better to do”, all you seem to do is tweet, my personal favourite, connect on linkedin or “like” on facebook.
This obsession for want of a better word has been quietly solicited by myself.
In the UK there are over 4,000,000 users on linkedin, 10,000,000 tweeters on twitter and a further 26,000,000 and counting facebook users; almost half of the population of the UK to put it in perspective, businesses can’t afford to ignore the impact of social media.
Social media has exploded in to our lives, its happening whether you want to be a part of it or not and if businesses aren’t embracing what it can do for their brand then within less than five years, that brand or company will be obsolete.
Online marketing and social media can be bewildering especially when you start out on the quest for “likes”, “links” and “connections” but it becomes so compelling and addictive, enough to make you want to run screaming out of the office shouting hey, what’s wrong with the old way of doing business.
The quest for online presence is instant and beguiling, social media beckons you in with articles of interest and ambiguity, frivolous and misleading headlines designed to reel you in, it piques your curiosity, intrigue and desire.
You don’t need a good thriller to read, it’s all there on social media.
Which brings me back to my enduring love affair with my best friend beginning with a small “i”.
You see I find myself reaching for it as soon as I open my eyes in the morning, its the last thing I say good night to and it never answers back. When bouts of insomnia strike I find myself at it again at 3am in the morning.
I sneak to the W.C. with my ‘i’ friend instead of a magazine, or it can be found in the kitchen craftily hidden behind my recipe book as I pretend to read whilst really checking to see what’s going on in the my socialable world.
So you see I’ve got it bad.
I’m bitten by the SM bug, that’s SOCIAL MEDIA by the way not some other well known acronym!
Recently on my own facebook page I updated my status as follows ‘you can turn off your ipad but you can’t switch off your husband’.
So true. But until such times as Mssrs Cook and others invent an on/off switch for husbands’ my ipad is staying well and truly on!