Never underestimate the value of a content writer
SEO Copywriting tips for SMEs

Don’t underestimate the value of a good content writer

There are 10 reasons why you should never underestimate the value of a content writer for your small business and here I show you why we add real monetary value to your bottom line and why it makes sense to outsource your content to a reputable business writer.

I love to write, and I know my skills and experience are worth a lot more to a small business desperately wanting to stand out from a busy internet.

Don't underestimate the value of a content writer

I add value to a businesses’ bottom line with the content I write and I get inside their head to understand what their customers really want.

Never underestimate the value of a content writer.

We are worth our weight in gold.

We constantly think up new writing ideas and are creative at heart. It is in our nature to do so.

We strategise ideas; that’s why we are great at working in your business because we view it objectively and from your client’s perspective.

It’s our job to understand your business, so the writing reflects the visitor’s needs.

Here are my 10 reasons why you should never underestimate the value of a content writer

Content Planning
We work to create a content plan for your small business, from blogs to website content to articles and sales material. But most importantly, we ask what your goals are, what you hope to achieve with your content.

Is it more traffic, more eyeballs on your blog site, is it a sign up for a webinar.

Asking specific questions are key contributors that help craft the perfect content that fits your business’s needs.

Production schedule
We work to an agreed timescale or project plan to ensure the work is completed, and we don’t over-promise if it takes longer to complete, then we provide alternate timelines and advise as we are going.

Oftentimes, the writing process will throw up some nuances that we didn’t foresee as we write; we think up other great ideas we like to share because we want you to get the best results from our work.

Set goals
Our job is to understand what you are aiming for? If you have goals that help the content writer understand, it positions us to write explicitly with your goals in mind. Our knowledge and expertise will help determine what you should aim for.

Don't underestimate the value of a content writer

Raise the game
A good content writer will raise the game and help you compete on Google.

It’s not easy, and it takes more than a sprinkle of magic dust, but we write with SEO and Google in mind to help you move up the rankings.

Understand that not every one of your visitors will like the content writing or your website, but you’re not appealing to everyone, only the visitors you want.

Content writers help you position your content so that prospects know the value of your offering and not solely the benefits of what your products/services can do for them. There’s a subtle difference.

Different angles
A content writer will try to find a different angle to promote your business. We think about your business; differently it goes back to being objective.

Strategic writing
We know what sells and what makes content shareable.

Judicious use of headlines, landing pages, CTAs, bullet lists and the right headline for blogs are things that make the difference between shareable content and stale content so that you know that what is written will increase engagement.

Education and learning
As a content writer, I am committed to ongoing learning.

Undertaking courses and learning new skills is a requirement of being a writer. That’s why you pay more for a content writer.

We take the time to get to know you and understand your business, we are nosey creatures by definition.

One-click away
Your content writer is but one click away. If you’re struggling with that blog or you need help with an article. I can take voice memos, bits of scribbled notes or a dossier, whichever works for you.

Drop me a line and let’s have five minutes that will change your business life and save you and your business time.

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