I cheekily titled this post to grab your attention and if you are reading it then I succeeded. Now I’ve got your attention … ...
Read more
Author: Caroline
Caroline McCormack is a freelance web content marketing and SEO content writer. She helps companies generate leads and enquiries by writing persuasive and engaging copy. When she's not busy writing, she loves to sketch and paint.
As a working copywriter, I am often asked to take a look at a website this usually happens when I’m networking or at a...
Read more
I meet with SME’s in the course of my work through networking and business and there is one question, that as a copywriter I...
Read more
If you are in the throes of redesigning your website content or, rethinking a website design, then this post is for you. When I...
Read more
Easier said than done I know because what do we all want? We want people to buy our products and services and to do...
Read more
Whilst there is a general perception that print is on the decline, you should never rule out the power of print which is why...
Read more
One day at a time, I’ll take one day at a time I told myself after recently undergoing an ACL reconstruction on my knee...
Read more
Writing, designing and developing good website content requires thought and planning. Deciding on the structure and navigation so there is a logical flow and...
Read more
I undertook a wardrobe purge and got rid of three sackfuls of clothes. I shook my head when I saw the clothes stacked in...
Read more
How to research your target audience and, who is your target audience? Are usually the first questions I ask any new and existing customer...
Read more