You’re a micro-business or SME you have a host of great ideas and plans but no time to develop your brand and image.
You’re already content writing for your small business, but it’s a bit hit and miss, and you never seem to have the time to commit to it.
Your product or service might be what we the consumer need right now, but the challenge is how do you get the information out there, so people know about it.
It is a fallacy to believe that you need big bucks to develop your company image.
More often than not, it comes down to time, planning and having a budget does help, but you can achieve quite a lot by following these content writing points.
Content writing tips for small businesses
What content do you already have?
I’m hoping that you have some ideas about what you want to share with your audience. You may even have a blog that needs the dust shaken off it.
Start there, and it’s a great place to get going.
Evaluating your old blogs and see what needs updating is a great way to refresh old and stale content.
Google likes crawling new and updated content.
Maybe you’ve added new and better technical functionality to a product, or a service you’re providing has better value then it had two years ago when you launched it.
Can your social media posts be reconstituted and reused again but written to reflect the current status of your services?
Are you checking to see what comments and responses you’re getting?
Your social media posts, are they giving you the results you want?
These are great starting points to help you drive your business forward.
Getting to know and understand your visitors and what they want to find is a great way to provide content writing that ticks the boxes.
Google Analytics is your best tool because it shows how visitors find and enter your website and; what pages are popular.
Taking that information helps you decide what you’re going to write.
You might think writing about widgets is what they want to read, but discover that what they want to know is a step by step how to put them together.
I love long words nothing to do with being posh or fancy if they’re in the English dictionary why not use them?
Sadly the web doesn’t have time for long, convoluted words.
People scan your content they want to know what they want to know quickly.
Using long sentences with big words makes the visitor’s heart rate increase, and then they give up and search elsewhere.
Visitors want to find what they want quickly, so keeping the words, sentences and paragraphs simple engages the reader.
Don’t forget images and leave some white space. No paragraphs and a big bunch of text makes it difficult to read and is annoying.
Read, edit, check rinse and repeat.
The most experienced copywriters make errors and typically redraft and then rewrite the copy.
When you’ve finished, read it and then read aloud, more often than not, you recognise the mistakes in your copy.
There you have a quick and straightforward guide to help you get going with your content writing and marketing.
Content writing is an integral part of your marketing strategy because it builds brand awareness, establishes your business and builds relationships with your customers.
And ultimately that is what we are all aiming for.
Content writers don’t come cheap why should they?
After all they are skilled at writing content for your business audience.
Factor in SEO and you should see a return on your investment over the coming months in the form of leads and conversions.
But this takes time and doesn’t happen overnight even if you pay for Google Ads it takes time.