Copywriting for your small business is an essential weapon in your marketing armoury, SMEs have modest budgets to work with and have to plan where to spend it.
It helps if you connect with your audience regularly.
That could be through a blog, podcast, video or regular updates; or a combination of all of them.
Not all content relates to blog writing.
It can be snippets of information that you schedule automatically.
You’re also on a level playing field with some of your larger competitors as sharing your message doesn’t require a big marketing budget.
Begin with a content plan
Coming from someone who tends to do everything by the seat of her pants, it’s a bit rich, me telling you what you should do.
But seriously, having a content plan helps you plan and determine your goals; in other words, what do you want to get out of it?
Who is interested in what you are sharing?
Think of your buying personas, the ideal buyer of your goods and services.
What do they look like to you and look at your current customer base to help you be more focussed in your messaging?
- Who will be interested in your content?
- What are your goals?
- What type of content are you going to deliver?
- When are you going to do it?
- What channels are the best fit for your business?
Your message and brand
Be very specific about your message as this helps define your company image or brand. Over time, people will be familiar with your updates because they will see your logo or strapline that differentiates you from the herd.
What problems do you solve for your customers?
Why did they choose you?
Put it into a context that the visitor can familiarise themselves with through case studies or interviews with happy customers.
Do you have specialist knowledge in your industry sector?
Show your expertise and knowledge through writing, blogging, videos or quick snippets on social media.
I can do this, can’t I?
The problem is when you’re running your business you’re so busy doing the everyday stuff that the sales and marketing get left behind.
Many business owners I know have the will, but they don’t have the time or the know-how, which is where I come in.
As an SEO copywriter, I can help with taking your ideas and make them into structured blogs, marketing emails, landing pages, E-books, videos scripts and social media messages.
I am objective when it comes to writing copy for my customers. I’m only interested in their audience, and so I challenge the businesses I work with to think about what they want and why?
I don’t know your business, but that helps me to be objective, and I can put myself in the shoes of your reader and pitch the content, so it’s all about them, not your business.
Rather than it being too technical, I can create content that is easy to read rather than it reading like a long-winded technical product description.
What can SEO Copywriters do for your small business?
We can write website copy that projects the tone of the business.
Excellent copywriting, along with an understanding of SEO and keywords are crucial in helping you rank higher with search engines.
One of those tasks that many small businesses mean to do but never find the time.
You have a list of clients, some great ideas and you want to email them weekly or monthly, but you don’t have the time to sit down and write a newsletter.
And even if you do, will your subject headline have your customers reaching for the phone?
Critical if your selling products and services and you want to direct your customers to a specific page on your website that asks them to take action.
These can be as complex and long or short and sweet. These are great giveaways to encourage your reader to sign up to an email list in return they get a “how-to”, something that will help them do or learn.
Do you have the time to plan and write?
Easy to outsource and set up as it requires minimal input from you because a good SEO will seek to understand your business and get to know you.
Blog posts can quickly establish you as the leading thinker in your niche.
By sharing knowledge, you are creating empathy with the reader who will gain useful insights and will want to buy from you further down the tracks.
Good SEO and the use of the right keywords will help you rank better and connect with the customers you want.
That’s why hiring a freelance SEO copywriter for your small business will give you the edge over your competitors.
Take a look at my copywriting services page and read some more about how I can help your business succeed.